UTM Builder
Build clean campaign URLs with standard UTM parameters for analytics, paid media, email, and social tracking.
What UTM parameters do
UTM parameters append campaign tracking metadata to a normal URL. Analytics platforms can then attribute visits, clicks, and conversions to the correct source, medium, and campaign.
Keep naming consistent
The tool preserves the values you enter, but the data quality still depends on your naming conventions. Use one consistent style for campaigns, sources, and mediums across your team so reports stay clean.
Browser-only
URLs are assembled locally with the browser's URL and URLSearchParams APIs. No tracking data is sent anywhere from this page.
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